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Through my time as an entrepreneur, I became obsessed with understanding company culture. Mostly because every entrepreneur I meet will give me the same advice: “Pay attention to your company culture. Culture is important, and you will want to shape it as your startup grow.”

But what is company culture?
Maybe it is the ping-pong table you have for people to play at lunch? Nah, that’s a perk. Maybe it is allowing dogs at the workplace? Lovely, but also a perk. Company values then? No, those are aspirations at best.

If you look at Wikipedia, it defines organizational culture as…

Lucas Coelho

Curious about everything.

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